During my summer internship with Overtone, one of the main projects I worked on was redesigning their WordPress website to make it more attractive, intuitive, and informational for potential clients. Using concepts I learned from my digital marketing class, I restructured their homepage, “Product”, and “Business” pages on the site to clearly convey the desired information on each page and drive engagement and conversions. In addition, I followed the branding guidelines I created for the company to design the theme.

Below is a scroll-through of the pages I worked on, using preexisting graphics and body copy that my bosses wrote per my suggestion for each section.